Widen your scope. Narrow your target.
Anyone can collect opinions. We scope them out, zoom in on what matters, and turn data into decisions. Because when strategy meets precision, you don’t just guess — you win.
What We Do
The public’s voice is powerful — when you know how to listen.
Industry-Specific Insights
Our team delivers exclusive updates on trends that matter most to your sector — targeting voters, consumers, employees, and other key stakeholders.
You’ll get curated findings that reflect the real challenges and opportunities in your space, delivered directly to your inbox.
Omnibus Surveys
Need fast, reliable answers without the high cost of a custom study? Add your key questions to our omnibus surveys.
It’s a simple, affordable way to test ideas, validate assumptions, and gather public sentiment—backed by expert support and clean, actionable results.
Ongoing Sentiment Tracking
Stay in tune with how public opinion evolves.
We monitor sentiment on key issues over time, helping you spot shifts early, adapt messaging, and manage risk with confidence.
Political Campaigns
Give your campaign the winning advantage.
Whether you’re a local candidate or a federal party, we offer regional polling to help garner the attitudes and priorities of your constituency throughout the campaign.
Our Approach
Our team brings expertise in quantitative and qualitative methods to support your goals. From designing your research project to presenting the findings, we’ll be with you every step of the way.
We handle all the heavy lifting of prepping your data and transform raw numbers into clear, insightful stories that show the “what” and the “why.”
Our Team
Meghan O’Reilly
Meghan is the Lead Researcher at Scope. With a Master of Arts in Political Science from Memorial University and deep expertise in political behaviour research, Meghan oversees the design, execution, and analysis of every project.
At Scope, we don’t just validate winning strategies — we develop them. By pairing deep government relations expertise with real-time polling and public opinion research, we go beyond the numbers to deliver results for our clients.
Jenni Byrne
Andrew Kimber
Simon Jefferies
