Jenni Byrne + Associates (JB+A), a leading Canadian government relations and public affairs firm, announced today the launch of a new business arm, Scope Research. In partnership with ElectRight, this new service will provide clients with public opinion research using sophisticated analysis methods to drive smarter decisions and more effective strategies.
Scope Research will combine JB+A’s deep insider insights with quantitative and qualitative research methods to help clients navigate complex landscapes. The Scope team has a solid foundation in political behaviour and public opinion research, and is eager to put that expertise to work for clients.
“Scope is bringing our team’s GR and research expertise closer together,” said Meghan O’Reilly, Lead Researcher at Scope. “With a bigger research focus, we can better support our clients with strategies backed by data.”
A New Approach to Public Opinion Research
Scope Research is designed to provide clients with a tailored and integrated approach to public opinion research. The new offering will provide a range of services, including:
- Custom Surveys: Designed to align with your organization’s strategic goals and reach the audiences that matter most.
- Industry-Specific Insights: Curated findings and exclusive updates on trends that matter most to a client’s sector, whether it’s voters, consumers, employees, or other key stakeholders.
- Omnibus Surveys: A cost-effective solution for clients needing fast and reliable answers to test ideas and gather public sentiment.
- Ongoing Sentiment Tracking: Continuous monitoring of public opinion on key issues to help clients spot shifts early, adapt messaging, and manage risk with confidence.
To mark its launch, Scope Research is releasing its first poll, which took a deep dive into the attitudes among Ontarians, Albertans, and British Columbians on major topics occupying Canadian public affairs. The poll will provide an in-depth analysis of current public sentiment, priorities, and political behaviour, offering valuable insights for decision-makers.
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About Scope Research
Scope Research is a Toronto-based public opinion research firm that conducts quantitative and qualitative research for clients. With a team of seasoned strategists and experts, Scope helps clients gather, understand and utilize public opinion research to advance their organizational objectives. By combining deep expertise with a client-centric approach, Scope Research delivers tailored insights that achieve real-world results. Scope is a subsidiary of Jenni Byrne + Associates, a public affairs and government relations firm. For more information, visit scoperesearch.ca.
About ElectRight
ElectRight is a premier Canadian voter contact and mobilization firm with over 20 years of experience supporting municipal, provincial, and federal campaigns. The company works closely with organizations and campaigns to maximize engagement and provide actionable insights. ElectRight’s highly experienced team delivers results with voter ID work, live calling, voice broadcasting, and customized polling. To learn more about ElectRight, visit electright.ca
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